Case study · Automation Systems

MICODA Social
Automation Engine

Social Operations, Engineered.

Completato · Operativo
01 — Problema

Operazioni frammentate. Controllo manuale.

Creazione, asset, caption, formati, canali, date, pubblicazione e tracciamento vivevano in passaggi separati e ripetitivi.

Automatizzare ≠ complicare.

02 — Sistema

Una sola infrastruttura editoriale.

Il workflow è diventato un sistema strutturato: una fonte di verità, un publishing engine canonico e stati indipendenti per ogni canale.

01

Control layer

02

Asset layer

03

Publishing engine

04

Delivery layer

03 — System architecture

One system. Multiple operational layers.

Storage, control, orchestration and delivery remain separated — while operating as one publishing system.

Layer 01

Control layer

Google Sheets

CONTENT_DEPOSIT · PUBLISHING_QUEUE · RULES · CONFIG · PLAN

Layer 02

Asset layer

Google Drive

CONTENT_ID · Dedicated folders · Media assets

Layer 03

Automation engine

Make

MICODA SOCIAL — PRODUCTION v1.0

Layer 04

Format router

Route by format

CarouselReelStory
Layer 05

Media delivery

Cloudinary

Upload · Transform · Deliver

Layer 06

Platform layer

Channel execution

Instagram BusinessFacebook Pages
Layer 07

Observability

Operational state

Channel status · Post IDs · Error log · READY_TO_CLOSE

04 — Automazione

Dal contenuto approvato allo stato pubblicato.

01

Content creation

02

Approval + asset check

03

Publishing queue

04

Format router

05

Published / Error

Formati
CarouselReelStory
Canali
InstagramFacebook
05 — Controllo

Governance dentro il sistema.

Approval gates
Channel-aware state
Error logging
AI governance
06 — Publishing state machine

Publishing is a state machine, not a button.

Every content item moves through explicit gates, channel-specific execution and traceable final states.

01Created
02Approved
03Assets complete
04AI gate pass
05Scheduled
06Processing

Format router

CarouselReelStory

Channel execution

Instagram executionFacebook execution

Channel status

INSTAGRAM_STATUSFACEBOOK_STATUS
Error path
ProcessingErrorError log
Ready to close
Published

Time governance

On-demand execution via scheduled slots (Europe/Rome)

AI governance

AI disclosure and gates are built in before publishing

Traceability

Every step is logged. Every outcome is observable.

07 — Risultato

Meno lavoro ripetitivo.

Più controllo.

Pubblicazione tracciabile.

Coerenza operativa.

08 — Stack

Infrastruttura connessa.

Google Sheets
Google Drive
Make
Cloudinary
Meta Graph API
Instagram Business API
Facebook Pages API